North Coastal Prevention Coalition, MADD and Youth Leaders Partnering with Retail Outlets Urging Customers Not to Provide Alcohol to Minors


>>WATCH :: NCPC President Aaron Byzak speaks with Marc Bailey of CW6 about the problem of underage drinking.

WHAT: The North Coastal Prevention Coalition (NCPC), in partnership with MADD, invite the media to cover STICKER SHOCK as cooperating businesses discourage providing or purchasing alcohol for underage drinkers around the Labor Day weekend, and throughout the year.

Participating businesses will allow youth prevention leaders and adult volunteers to place stickers in English and Spanish on alcohol products stating: “Hey You!! It is

ILLEGAL to provide alcohol for people under 21!!” 

In addition, store personnel will distribute brochures with information about local ‘social host ordinances’ which hold party hosts responsible for ensuring minors do not have access to alcohol at private parties.

WHEN: 4 P.M. – 4:30 P.M, Wednesday, August 29, 2012

WHERE:  Kick-off at Valu Plus, 1527 Mission Ave., Oceanside
An additional 11 stores will be visited in Oceanside and Vista throughout the afternoon


  • Aaron Byzak, President, North Coastal Prevention Coalition
  • Alicia Vicencio, Program Specialist, MADD
  • Maria Russell, President, Eastside Neighborhood Association
  • Youth Prevention Advocates from El Camino and Oceanside High Schools

WHY: Labor Day weekend typically marks the end of summer and kids are back in school.  House parties are cited as the most common source of alcohol to teens in surveys collected by NCPC.

Alcohol is linked with an estimated 5,000 deaths in people under age 21 each year–more than all illegal drugs combined (; this includes motor vehicle crashes, homicides, suicides and unintentional injuries.

Statewide, over the 2011 Labor Day holiday, 10 people were killed in drunken driving collisions and 1,008 were arrested on charges of DUI, according to the California Highway Patrol.

# # #

"STICKER SHOCK" Jolting Underage Drinkers Over Labor Day